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Another great post Yaniv. I've been trying to articulate the difference between 'being' Agile and 'Doing' agile - The doing Agile seems to end up in companies hitting the wall when it comes to delivering product that gets traction.

That's possibly acceptable in a place like Google (I'll take your lead here as you have experienced first hand the business) but in a start up/scale up it could put you out of business

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