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Such a great analogy Yaniv, culture is a living organism. It's makeup and chemistry changes with mood, environment, whenever someone new enters, or someone leaves. It's never static and it has to be constantly nurtured.

I often think businesses treat culture like we treat keeping in shape. Something we know we should do, so we go to the gym a few weeks, then slip back. Culture has to be a lifestyle choice, a way of living and being.

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